Making Change Work - for People, the Planet and Your Business.
Strategic thinking and creative support to help you grow, adapt, and make a difference in a changing world.
Innovation Strategist &
Co-Creation Lead
Hi, I'm Sabrina Thomas.
I partner with forward-thinking organizations, SMEs, and innovation teams to turn pressure into possibility — designing solutions that are relevant, human-centered, and built to last.
With over a decade of experience across industries and regions, I bring strategic clarity, fresh energy, and practical support to help you improve your offer & brand experience.
Feeling the pressure to
adapt, but unsure how?
Digital tools, sustainability demands, a novel food system or changing customer expectations can feel overwhelming. You want to innovate without loosing your essence. But in a sea of uncertainty, where do you begin?
Struggling with digital tools no one uses?
You're not alone. Many organizations invest in solutions that frustrate teams and fail to deliver. Choosing the right digital tools is hard enough — making them stick is even harder.
Need more than marketing to make your innovation stick?
Whether you’re still preparing or already launched, traction can feel slow — especially in spaces where no one’s waiting. New food, agritech, public services — they don’t sell on hype, they sell on education, trust and community.
If any of this resonates to you, then you've found the right place. Let´s talk if you want to get...
Impulses
Orientation
Guidance
Results
How I can help you move forward
From early insights to execution — with strategy & ideation workshops, personalized advisory, and implementation support.
Co-creating tailored innovation paths
We'll turn disruptions into tailored, values-aligned solutions through collective intelligence. Using proven innovation methods, such as Design Thinking, and trend insights, we'll build and test ideas in a quick, risk- and cost-efficient way, leading to your tailored innovation blueprint.
Building go-to-market strategy
We’ll create a go-to-market plan that connects your solution to the right audience and drives adoption. Based on a focused analysis of your offer, market context, and team setup, we’ll build a clear strategy and action plan that aligns messaging, channels, and customer needs.
Supporting project implementation
I'll help turn your blueprint into impact. Once your strategy or innovation blueprint is ready, I act as your mobile project partner — supporting you as a fractional CMO, trainer, or mentor. Drawing on global experience and a trusted network, I help your team thrive.
Who I work with
I bring a versatile, grounded approach to:
Industry transformation
Helping traditional sectors embrace change, digital & automated tools, and new business models.
B2B Ventures in Food, Industry and Tech
Helping purpose-driven start-/ and scale-ups achieve market entry, adoption & scale.
Purpose-driven organizations
Supporting NGOs, public innovators, and social businesses working toward a better world.
Case Studies
Digitizing an industrial product range
A technical product range created inefficient support demands for a global manufacturer.
Creating an impact initiative for novel food
Despite its nutritional benefits and potential to combat climate change, seaweed faced low consumer adoption.
Empowering a distributor network
A distributor network lacked strategic direction regarding next steps in an emerging market.
“If you always do what you've always done, you'll always get what you've always got.”
Henry Ford
About me
Curious, strategic, and people-centered — that’s how clients describe me. I’ve led innovation and growth projects in complex industries across Europe for over 13 years, but what truly drives me is seeing people light up when change finally clicks.
I founded changerise to bring a more human approach to transformation — fueled by a deep passion for meaningful innovation, especially in food, tech, and the systems shaping our future.
I work at the intersection of strategy, creativity, and co-creation, combining Design Thinking, facilitation and embodiment methods as well as expert insights. Because real change doesn’t just need plans. It needs people who feel part of it.
Contact me
Whether you need a fresh perspective, a sparring partner, or someone to move your project forward — let’s connect.
Fill out the form or drop me an email (in EN, CAS, DE or IT), and I'll come back to you shortly.
I'm based in Barcelona and work internationally.